Career Opportunity

Paid Media Director

Key Responsibilities

Strategic Media Planning & Execution

Develop and lead multi-channel paid media strategies that drive brand visibility, eCommerce growth, and retail sell-through
Execute campaigns across search, shopping, social, display, CTV, and more—with a strong focus on ROAS, CAC, and CPA
Continuously refine campaign structure, bidding strategies, and funnel approach for optimal performance

Creative Collaboration & Asset Optimization

Partner with creative teams to build platform-specific, scroll-stopping content aligned with brand voice and outdoor culture
Lead the creative briefing process, ensuring ads highlight product benefits in compelling, authentic ways

Audience Strategy & Segmentation

Leverage behavioral, demographic, and first-party data to build highly targeted audience segments, including lookalikes and interest-based profiles
Customize campaigns for key outdoor personas: hikers, cyclists, anglers, climbers, and more

A/B Testing & Conversion Optimization

Own the testing roadmap across copy, creative, CTAs, landing pages, and ad formats
Apply insights to continuously improve engagement, click-through, and conversion rates

Budget Ownership & Forecasting

Manage and optimize paid media budgets across platforms, ensuring spend efficiency and ROI
Forecast spend and performance to support broader growth goals and revenue planning

Analytics, Reporting & Attribution

Track and analyze campaign performance using GA4, Google Data Studio, Amazon Ads, and platform-native tools
Deliver actionable insights and data-backed recommendations to leadership with a focus on business impact

Team Leadership & Cross-Functional Collaboration

Lead a small internal team or external agency partners to deliver campaign execution and results
Work closely with eCommerce, product, and brand teams to ensure cohesive messaging and integrated strategies

Innovation & Market Awareness

Stay ahead of platform changes, consumer behavior trends, and emerging technologies
Experiment with new ad formats and channels (e.g., TikTok, CTV, influencer partnerships) that align with the active lifestyle market

What We’re Looking For

5–7+ years of experience managing paid media in a consumer-facing eCommerce or CPG brand
Hands-on expertise across Meta, Google, Amazon, and emerging platforms like TikTok and CTV
Proven track record driving DTC growth and omni-channel performance
Deep understanding of audience segmentation, lifecycle marketing, and campaign testing
Fluent in analytics platforms like GA4, Google Data Studio, and eCommerce reporting dashboards
Strong project management and leadership skills
Bonus points if you have a personal or professional passion for the outdoors or active lifestyle products

Why Join Us?

This is more than a performance marketing role—it’s a chance to directly shape how our brand connects with a passionate, adventure-driven audience. You’ll be empowered to bring ideas to life, test fast, and make a measurable impact across digital and retail channels.

If you’re excited about blending data, creativity, and outdoor passion—we’d love to hear from you.

#LI-NS1

Job Responsibilities

Paid Media Director – CPG | Outdoor Sporting Goods
Location: Flexible / Remote | Department: Marketing

Key Responsibilities

Strategic Media Planning & Execution

Design and execute multi-channel paid media strategies that fuel brand visibility, DTC eCommerce growth, and retailer sell-through.
Manage campaigns across search, shopping, social, CTV, and display with a strong focus on ROAS, CPA, and customer acquisition cost (CAC).

Creative Partnership & Asset Optimization

Collaborate with creative teams to develop platform-optimized content that reflects our brand ethos and resonates with the outdoor community.
Own the creative briefing process, ensuring ads showcase product benefits in authentic, high-impact ways.

Audience Strategy & Segmentation

Build detailed audience profiles using behavioral data, lifestyle indicators, lookalikes, and first-party insights.
Tailor campaigns to outdoor-specific audiences (e.g., hikers, cyclists, anglers, climbers) across various regions and demographics.

A/B Testing & Performance Optimization

Lead the testing roadmap across formats, creative, copy, landing pages, and CTAs.
Translate learnings into tangible improvements in performance, engagement, and conversion.

Budget Management & Forecasting

Own the media budget and allocation strategy across all channels.
Monitor spend and adjust bidding strategies to drive efficiency and meet growth goals.

Analytics, Reporting & Attribution

Analyze performance across channels using GA4, Google Data Studio, Amazon Advertising, and platform-native tools.
Present actionable insights to leadership with a clear focus on impact and ROI.

Team Leadership & Collaboration

Lead a small team or manage agency partners to execute paid campaigns.
Collaborate closely with eCommerce, product, and brand teams to ensure consistent messaging and integrated initiatives.

Innovation & Market Awareness

Stay ahead of platform updates, emerging trends, and outdoor consumer behavior shifts.
Pilot new platforms, technologies, and ad formats relevant to the active lifestyle and CPG sectors.

Qualifications

5–7+ years managing paid media in a consumer-facing CPG or eCommerce brand, ideally with products geared toward the outdoor, sporting goods, or active lifestyle market.
Hands-on experience running performance marketing across Meta, Google, Amazon, and emerging channels like Connected TV or TikTok.
Expertise in direct-to-consumer and omni-channel strategies that drive both online and in-store performance.
Deep understanding of audience segmentation and lifecycle marketing, with proven A/B testing chops.
Proficiency in analytics platforms and performance dashboards (GA4, Data Studio, etc.).
Strong leadership, communication, and project management skills.
Passion for the outdoors or active lifestyle is a major plus.

Join a brand that’s helping people gear up and get outside. If you’re passionate about connecting customers to products that fuel their adventures—and you thrive on measurable outcomes—let’s talk.

#LI-NS1

Education and Experience

Knowledge and Skill Requirements

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