Search Jobs

This is a commercial role, not a marketing role. If your background is in brand, digital or paid marketing, social media, or agency work, this is likely not the right fit. We are looking for someone who builds markets in person, through relationships, referral partners, and time in the field.

The Company

Our client is a profitable, growing, investor-backed provider of IT, cybersecurity, cloud, AI, and compliance services for mid-market organizations in complex, regulated, mission-critical industries. The company organizes its go-to-market around a handful of industry verticals, each led by a seasoned executive from that industry with real credibility and a deep network. It has a national footprint and strong tailwinds from rising demand for cybersecurity, AI, and compliance expertise.

The Opportunity

The company's industry leaders have driven strong organic growth, but that growth runs on personal relationships rather than a repeatable engine. This role builds that engine. The goal is not one company-wide go-to-market with vertical side projects, but a motion inside each vertical built as if that vertical were the whole company.

This is a hands-on commercial role for a builder: sales in personality, strategy in thinking. The work starts with people and relationships, then content, with traditional marketing as the finishing touch rather than the core.

You will live in the field. In each new vertical, that means getting on planes to the places where the industry does business, spending time with operators, customers, and industry connectors, figuring out who actually matters, and earning their trust. From there you decide which segments fit best, recruit the connectors who refer business, pick the few events worth showing up to, host dinners and roundtables, and turn everything you learn into a go-to-market attack plan the vertical's leader can run. You will start with Private Equity, prove the playbook, and then expand across the other verticals.

What You'll Own

• Getting into the field to learn each industry firsthand: on planes, at operator sites, at industry clubs and events, and with operators, customers, former executives, and connectors, to figure out who actually matters
• Identifying the subsectors within each specialization where the company fits best and has the clearest right to win
• Recruiting and activating the people and firms that generate real referrals, from key opinion leaders and former executives to service provider partners such as quality of earnings firms, deal lawyers, bankers, and diligence providers
• Choosing the small number of conferences that genuinely matter in each specialization and building a presence around them, including hosted dinners, roundtables, and client events
• Building the full go-to-market attack plan for each specialization from that fieldwork, with every layer (outbound, referral network, partners, content, events, and the offers we lead with) reinforcing the others rather than running as separate campaigns
• Equipping each vertical leader with materials and points of view built for their buyers, a systematic way to work their network (who to approach, what to ask for, how often to go back), and a clear split of who owns what
• Partnering with each vertical leader to turn relationships and insight into qualified new-client pipeline
• Getting the company into the right publications, podcasts, and industry forums for each vertical
• Managing a small bench of specialist outside partners for narrow vertical work instead of generalist agency retainers
• Recommending where to invest to accelerate each specialization and making the ROI case
• 
  

What Success Looks Like:

In your first 90 days: You are immersed in your first vertical. You have mapped the ecosystem, signed up and won over the people who refer business in it, and built the relationship side of the attack plan with a level of specificity only someone who did the fieldwork could produce.

Over time:

• New-client revenue sourced from the attack plans you built
• A referral base that produces without you, where connectors, partners, and industry figures bring opportunities on their own
• Vertical leaders running a repeatable rhythm in their industry, with the materials and cadence to sell without ad hoc support
• The company recognized as the specialist in a vertical by the people who influence buying decisions in it
• Attack plans documented well enough that each new specialization takes less time than the last
• 
  

Who We're Looking For

This is a Director-level builder role, not an executive seat. We want someone hungry who wants to prove a model with their own hands before asking for a team.

Backgrounds that tend to fit:

• Search fund entrepreneurs who have done the cold outreach, broker relationships, and owner conversations a search requires
• Commercial growth leaders at acquisitive platforms or PE-backed roll-ups who personally built a new market, territory, or channel
• Regional GMs or business unit leaders at buy-and-build platforms
• Sales leaders from founder- or family-led businesses
• MBA graduates from top programs with a background in consulting, banking, investing, strategy, or operations, who want to own and build something

What you bring:

• You are a commercial builder, not a traditional marketer. Your background is in sales, strategy, operations, finance, or general management.
• You have personally built a commercial motion from nothing, including target lists, relationships, materials, and the first wins.
• You write and ship the work yourself (decks, one-pagers, points of view, outreach) quickly and without handholding.
• You have gone to market in an unfamiliar industry and can explain how you got up to speed and who you called.
• You are credible in a business conversation with operators and executives outside of IT, such as a practice administrator, a plant manager, or a PE operating partner.
• You have killed initiatives that weren't working, including ones you started.
• You are resourceful, entrepreneurial, and comfortable with fast-moving priorities.
• You want to be in the field, not behind a desk, and are comfortable with frequent travel and building a network from scratch in an industry you don't yet know.

Why This Role

You get real ownership: each vertical is treated as its own business, and you build its go-to-market from the ground up. You do it inside a profitable, growing platform with the resources, delivery capability, and industry leaders already in place to win the business you find.